Buy Art Online Biography
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Want to know how you can improve your online portfolio with some simple changes? ArtWeb.com hosts over 10,000 artist websites, so we’re used to spotting where improvements can be made. Here are a few of our top tips, As an artist selling work through your independent website, building trust with your audience and target market is essential in gaining sales. This is much more of a challenge when selling online than in the more traditional environment of a physical shop, without the reassurance of people to ask questions, and the benefit of being able to take purchases away on the spot. Your customer has to be convinced that they will get the product they are sending off their hard-earned cash for. One way to assure them of your authenticity and professionalism is to include customer feedback on your site.
If you haven’t actually sold any artwork before, perhaps you’ve held a workshop in the past, worked with a community group, or collaborated with other artists. Try contacting people who you’ve worked with, and see if they would mind writing a sentence or 2 that promotes your skills and experience. Even if it’s not sales-based, it’s about how people think of you as a trustworthy, professional artist. Be selective in the reviews you choose, and be sure to include a name, as well as a description of the item they bought. Richard Newby includes comments on his homepage, so the first thing you see is positive feedback from past customers. We asked Richard why he includes testimonials:
‘I am sure they create a positivity around my artwork. I also like to have a shared experience with viewers of my paintings, so for that reason I like to include their comments on the website. Having these comments on the Home Page should encourage people to look further into the site. I’m sure including them has a positive effect on art sales. Enthusiastic comments help to reinforce a potential customer’s feelings about a piece of art and will probably encourage them to buy. Buying art online can be rather daunting…’ 2. Include a Biography, CV and statement
People who buy art online look for the person behind it. There has to be a story, a background to the work you create. Without a biography, CV or statement, you’re missing out on these useful hooks in connecting with new business. Biography – this should be a short paragraph about your achievements, education, and high points in your career. It should be concise and descriptive, highlighting the places, events, and influences that have helped shape your career to date. It should also mention where you are currently, if you’re taking part in any residencies or have any upcoming plans. Our biggest biography tip – include a profile picture, like Melissa Jane Sturgeon!
CV – A list of your exhibitions, awards, residencies, workshops etc. in chronological order, starting with the most recent first. Keep the style consistent, and give as much information as possible. It’s often the first thing galleries or curators will look at, so if that’s who you’re trying to impress, put the time in and pay attention to the details. Artist Statement – this is your chance to connect with your audience. Describe the meaning behind your work, the processes, ideas, and the things that inspire you. ArtQuest provide a rather helpful guide on how to write an artist statement. Remember to keep all of these up to date – if the last thing on your CV was from 3 years ago, that could be a bit of a deterrent to potential customers.
Organise your navigation:
Your website needs to be a seamless machine, whose prime purpose is to guide your visitors through your artwork. Navigation is something we see lots of people make mistakes with, predominantly with the naming of page titles. Does the example below look familiar at all?
Think about whether these kind my artwork. I also like to have a shared experience with viewers of my paintings, so for that reason I like to include their comments on the website. Having these comments on the Home Page should encourage people to look further into the site. I’m sure including them has a positive effect on art sales. Enthusiastic comments help to reinforce a potential customer’s feelings about a piece of art and will probably of titles are really inviting your website visitors to explore. You want to draw people in with your titles, which means being as descriptive yet as concise as possible. Think of a theme for your navigation, a way of categorizing your work, and stick with it.
Thank you for such an informative blog post! Figure out the art websites
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